Thematic Analysis

Developed and adapted by the authors of this book, thematic analysis (TA) is one of the most popular qualitative data analytic techniques in psychology and the social and health sciences._x000D_Building on the success of Braun i Clarke’s 2006 paper first outlining their approach – which has over 100,000 citations on Google Scholar – this book is the definitive guide to TA, covering:_x000D_- Contextualisation of TA_x000D__x000D_- Developing themes_x000D__x000D_- Writing TA reports_x000D__x000D_- Reflexive TA_x000D_It addresses the common questions surrounding TA as well as developments in the field, offering a highly accessible and practical discussion of doing TA situated within a clear understanding of the wider terrain of qualitative research._x000D_Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand._x000D_Victoria Clarke is an Associate Professor in Qualitative and Critical Psychology in the Department of Social Sciences at the University of the West of England (UWE), Bristol.